Onsuits⭒ Unicharm
Miami Ad School ⭒ Idea Concept, Illustration, Copywriting, AI Images, Mockups
More than half of Japanese women don't go to onsens during their periods, and beyond that, many onsens won't allow people on their periods to enter. To help break this taboo, Unicharm has launched Onsuits, a bottom bathing suit for onsens, alongside a collaboration with Flow Onsens, a series of period-free onsens.
Cultural Insight
More than half of japanese woman don’t go to Onsens on their period.
Unicharm creates ONSUITS bottom bathing suits for periods and collabs with Onsens that will welcome people on their periods.
The realese of Onsuits brand will be in collaboration with
Flow Onsens
Onsens prepared for periods. You can enter with tampons, cups, and, of course, with Onsuits. Also, adding chamomile to thermal waters, a natural herb that helps alleviate period symptoms.
Research Process
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Research Process 🩸
