Heat Happened ⭒ Sprite
Wunderman Thompson Tokyo ⭒ Art Direction
Taking a cue from Sprite's slogan "Heat Happens, Stay Cool," we'll look at moments from pop culture and history where keeping it cool could have made things better. We can't time travel, but AI can help us imagine how things might have turned out if people had stayed cool in the past.
Backwards time travel is impossible.
Many well known mishaps could have been avoided had people kept a cool head.
Hindsight is 20/20.
We’ll show moments from pop culture and history that could have gone better with Sprite.
We use AI to predict and depict how heated situations from history and pop culture would have went (better) had people had Sprite.
But like time travel, AI can also give us instant access to what past events may have been like, and how they could have gone differently.